x factor

To truly be a great business you need to have an “x-factor”. It’s the secret behind your domination in your industry and it needs to be guarded with extreme care.

The x-factor is the thing people looking from the outside wonder why you are so successful and cannot figure out. Some businesses publicly celebrate their x-factor like KFC who are famous for their 11 secret “herbs and spices”, whereas most others keep their x-factor very quiet.

It should be so protected that only one or two people in the business know it!

Whether your x-factor is your low cost of production, your distribution, your marketing, your employee training, your recruitment, your recipe…….. you need to have one if you are to become a great business.