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One of the more difficult things in business is pricing. What is your product or service worth……?

You don’t want a price that keeps everyone happy, you’re selling yourself short, some people need to be rejecting your price for it to be right.

Be courageous and set your price to achieve fair reward for what you offer. Delivering to customers who get the most benefit from what you offer is the secret to higher prices.

Another thing, if you have a huge demand and limited capacity it’s time to lift your rates.